The Ultimate Marketing Services Request for Proposal (RFP) Template

Marketing Services RFP Pack (Word + Excel)
Everything you need to run a professional, structured tender process for creative, digital, or marketing agencies.

This editable Request for Proposal (RFP) pack has been built by a procurement expert with over 15 years of experience running global agency tenders for some of the world’s biggest brands. It’s perfect whether you’re sourcing a long-term marketing partner or running a one-off campaign.

✅ Includes:
– A fully editable RFP template in Word
– A comprehensive response pack in Excel
– Evaluation criteria with scoring weightings
– Clear sections covering commercials, service scope, skills matrices, SLAs, and more
– A user guide to help you tailor and issue the pack quickly

🔧 Features:
– Professional language, structured formats
– Covers creative, media, digital, production and strategic planning services
– Clear prompts for vendors to complete
– Built-in logic for scoring responses

📝 Just replace the red text with your company details and specific brief. You’re ready to go.

💡 Use it as-is, or adapt it to suit your internal process or specific campaign needs.